A selected collection of work that explores the intersection of design, culture, and social impact, aiming to challenge conventions, foster dialogue, and create meaningful connections.

• OLTREE HUI

• PORTFOLIO

• OLTREE HUI • PORTFOLIO

Portfolio Highlights

Editorial Design: Last Ride Magazine

Winter 2023 (on-going), London, UK

Speculative Design: Island State of Cola

Winter 2023, Los Angeles, CA

Branding and Logo Design: Project KEEPSAKE

Spring 2025 (on-going), Los Angeles, CA

Experimental Projects

Experimental Projects

In this section, you’ll find a collection of my personal, conceptual, and experimental projects—works that push boundaries, explore new ideas, and reflect my creative passions beyond traditional design.

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Designed for Clients

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Design & Art Direction of

Last Ride Magazine

Last Ride Magazine is an publication that I art directed, designed, and edited in collaboration with Central Saint Martins graduate Helen Gu. The magazine's visual identity reflects the innovative spirit of its content, blending elegant design elements with thoughtful layouts to inspire and engage its audience. Through our collaboration, we crafted a publication that communicates the magazine’s mission to celebrate creativity, ambition, and forward-thinking in the entrepreneurial fashion world.

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Social Practice Design

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Social practice work focuses on the interaction between the audience, social systems, and the artist or artwork through aesthetics, ethics, collaboration, methodology, debate, media strategies, and social activism.

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